Why Stop Marketing at the Employee Entrance?

FeaturedOrganizational Change

Marketing is big business. Not kind-of big, $500-some-billion a year big. Backed by research. Supported by data. Created as a gift to all of mankind! Okay, too far, but you get my point. But do we apply marketing techniques to our own internal changes? Let's explore. We have the customer (employees) and the product (change). We want the … Continue reading Why Stop Marketing at the Employee Entrance?

Ready…Aim…Fire!

Why do change efforts fail? Misalignment with vision? Lack of leadership? Poor planning? Weak WIIFM? (That's, What's in it for me?) Let's see...<opens textbook>...yep. All of the above. That's okay, you know the methodology. How to be an Influencer and Change Anything. How to overcome the Five Dysfunctions of a Team. So you create a … Continue reading Ready…Aim…Fire!

Breaking Bad (Habits)

Where do we pick up our bad habits? Parents? Older siblings? Influential friends? Maybe, but I'll offer another—teachers. Yes, I said it—teachers. "Ok, class, your assignment is to write a 5,000-word essay." <collective groan> Well, esteemed teachers, it is my opinion, therefore, that you are, solely, though perhaps unjustly, insomuch as responsible for one of … Continue reading Breaking Bad (Habits)

Prepare for Launch in 28…14…7…1…

You just got the email. A new, exciting software change is coming to your organization...SOON! The email probably touted benefits of the new software in a succinct bulleted list: Accelerates our digital transformation Enables anytime, anywhere collaboration Offers new features and enhanced security Yep, that's pretty standard language for what we in the biz call … Continue reading Prepare for Launch in 28…14…7…1…

Communicating Under Fire

MI Compass Services, Effective Communication, Human Change

How does an introvert develop a passion for effective communication? By disaster. I spent several years with the American Red Cross as both an employee and volunteer. And it was in the disaster planning arena where I gained my favorite story on communication gone wrong. In the disaster response world, agencies and organizations prepare by … Continue reading Communicating Under Fire