You’ve been sending email for as long as you can remember. Probably picked up technical tips and tricks along the way. But what about techniques for creating better content? Here are three quick tips for developing email messages for today’s audience.
Get over yourself. “I was promoted to VIP because of the detailed and complex email I wrote.” said no one ever. We get it─you’re an expert, but your reader is not. Save the technical language for the symposium.
Understand your objective. Detail exactly what you want your audience to know, and do, and develop your content from there. Tip: It’s easy to stray off-topic, so refocus often. Think you’ve nailed it? Ask a friend or colleague for an honest review before hitting send.
Get to the point quickly. It might be a critical change or an amazing product, but you are in serious competition for attention. Accept this as modern-day fact. Being concise demonstrates you value your audience’s time─which might earn you more of it in the future.
Communicating effectively is essential for success. Take the time to get it right.
If you can’t explain it simply, you don’t understand it well enough. -Albert Einstein
Shannon Vasko is a natural-born planner with a passion for strategy and integrated communications. © MI Compass Services