3 Tips for Great Email Content

You’ve been sending email for as long as you can remember. Probably picked up technical tips and tricks along the way. But what about techniques for creating better content? Here are three quick tips for developing email messages for today’s audience.

Get over yourself. “I was promoted to VIP because of the detailed and complex email I wrote.” said no one ever. We get it─you’re an expert, but your reader is not. Save the technical language for the symposium.

Understand your objective. Detail exactly what you want your audience to know, and do, and develop your content from there. Tip: It’s easy to stray off-topic, so refocus often. Think you’ve nailed it? Ask a friend or colleague for an honest review before hitting send.

Get to the point quickly. It might be a critical change or an amazing product, but you are in serious competition for attention. Accept this as modern-day fact. Being concise demonstrates you value your audience’s time─which might earn you more of it in the future.

Communicating effectively is essential for success. Take the time to get it right.

If you can’t explain it simply, you don’t understand it well enough. -Albert Einstein

Shannon Vasko is a natural-born planner with a passion for strategy and integrated communications. © MI Compass Services

Communications and Human Change Management
Photo by Pixabay on Pexels.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s