Prepare for Launch in 28…14…7…1…

You just got the email. A new, exciting software change is coming to your organization…SOON!

The email probably touted benefits of the new software in a succinct bulleted list:

  • Accelerates our digital transformation
  • Enables anytime, anywhere collaboration
  • Offers new features and enhanced security

Yep, that’s pretty standard language for what we in the biz call T Minus Communications. Projects typically start sending these emails one month before a change. Maybe bold and underline something You need to do! to jazz it up.

Oh sure, they’ve been planning the change for at least a year, probably much longer, but you get a month.

A whole month to get excited, understand how the change fits into the big picture, wrap your head around what digital transformation even is, prepare your data, complete training, meet deadlines, fret over job security, and learn all the features of the software. Great new features like enhanced security. Ohhhh, exciting!!!

Why does this happen again and again? Let’s make another bulleted list:

  • Changes are taking place in silos as singular events
  • Leadership is not connecting projects to the organizational vision
  • Organizational change management is brought in at the 11th hour
  • Though we communicate all day, every day, we’re really bad at it

Let’s bold and underline that last one: Though we communicate all day, every day, we’re really bad at it!

Effective change communication is not a T Minus schedule or a snazzy poster. It’s early. It’s predictive. It’s transparent. It’s informative. It’s the heart of change management.

T-minus Communications —
  1. used to indicate that a specified amount of time remains before an event is scheduled or expected to take place.
  2. a project’s proof of communciation when employees complain about lack of communication.

Shannon Vasko is a natural born planner with a passion for strategy and integrated communications. © MI Compass Services

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